The younger generation now has the ability to text message while eating and at the same time watch a movie while listening to music in the background. With all of the fast paced and multi-tasking the younger audience loves, internet sites have tried to “keep ahead of the times” through various means.
Sites are now becoming colorful, flashy, congested and full of bright images and now with added videos . The newer sites cannot help but grab my attention. I sometimes feel like I am in a ‘trinket and things’ store, where everything glitters and flashes. In these sites, I skim over everything and allow my eyes to wander from the video ads, to the images and finally the text.
The same way a newborn baby will react to the sparkling toy is the same way the younger audience will react to a new hip internet site. I feel like teenagers would love to interact with the clients and give their opinions on things. For example, a radio station Star 102.1 allows users to vote in songs for the nightly countdown. Interaction and audience participation is what the younger audience would love, which is especially important when it comes to news.
News should be presented in a flashy way, full of pictures and video. The news involving high school and community features need to involve sections for blogposts and comments. It would also be fun to upload your picture with your comments to make that part of the site more personable. The younger audience also are known for being complete socialites, and the sites should cater to that fact as well.
There should also be an “e-mail this story to your friend” link so that this social generation can share the newest story. Of course they will obviously text message each other about what they thought and then actually see each other in the next five minutes to talk face to face. But hey, who doesn’t do that?
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