Knoxville News Sentinel

Driving past the highway, anyone can see the beige color of the tall and proud building of the Knoxville News Sentinel. However, once inside, the place from the waiting area looks a little…disappointing. I imagined the place to have TV’s on, people screaming with paper jammed into their fists, and bustles of computers. I guess that image may scare some first timers, because the man leading the tour brought us upstairs where the real fun was hiding. It was exactly as I had pictured; the masses of cubicles, the piles of papers and of course the numerous television sets blaring. Sitting in a meeting room allowed us to get a feel for what the Multimedia Director, the ME and the online producers did as a career. One online producer said that he always has hectic days, putting the news in video format, which is a keen differentiation of other news sites. There actually is a section entitled “Recent Knox news Videos” on the website for this particular reason. Another online producer talked about how she works at night, and one of her assignments among other things, is to perfect the pictures that she uses on Photoshop, adjusting the right image, cropping the perfect frame and adding color to splash the photo to interest more readers. The Knox News website is very similar to WBIR's site, which is a News TV station, which is quite impressive that a newspaper website can still carry that much weight and authority as a TV station’s site, each containing bulleted features, videos section and bold headlines. However, only Knox news has a comment/opinion section where stories can be viewed and talked about with to anyone with free administration to the site. Knoxville News Sentinel truly opened my eyes to a newspaper company, and I am proud to tell whoever is in the car with me on the highway passing the building, "I've been there."